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Say goodbye to spreadsheets, and hello to 20x Platform
your one-stop platform to plan, track & optimize your TM/BTL/ATL budget, activities / campaigns & outcomes.
Budget ManagementEasily cascade budgets top-down as brand x region x lever for BTL / ATL initiatives. Shift budgets via requisitions & in-system approvals. 
Planning & ApprovalEnable your trade marketing managers & regional managers to seamlessly plan & activities in the 20x platform. 
Reports & InsightsRealitime visibility into budget utilization, execution outcomes and promo insights. Optimize geographical promo concentration over time and map that to growth in sales to optimize your spends.
Events CalendarA 365 day overview of key festivals & events to help you strategize your planning in advance. Compare outcomes to pivot your strategies year on year to improve returns from your trade marketing initiatives.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
500— Active users
3K— Activities
6K— Active Leads
Trade Marketing MangementManage all your trade events in just one place.Centralized platform providing visiblity into BTL activities, budgets, execution, impact and communication while offering clear insights and reducing manual followups.
Reporting Metrics
Advanced analytics, easy to understand.
Promo concentration & impactEasily identify promo-dense & promo-light areas and strategize accordingly. Identify increase / decrease in geographical promo concentration over time and map that to growth in sales to optimize your spends.
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Justified investments:
Power reportsJustify investments in activities. Understand how your budgets are being utilized with a simplified overview. Analyze budget utilization across various useful parameters such as levers / activity types etc.
Overview on year on year growth / decline in budgets consumed for various parameter combinations (example - lever x region, lever x brand)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. vvExample ->
Power reportsJustify investments in activities. Understand how your budgets are being utilized with a simplified overview. Analyze budget utilization across various useful parameters such as levers / activity types etc.
Overview on year on year growth / decline in budgets consumed for various parameter combinations (example - lever x region, lever x brand)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. vvExample ->
IntegrationsIntegrated with the tools you know and loveEffortlessly integrate with your ERP or CRM via Excel or APIs, ensuring seamless data flow with the 20x platform.
